But in addition to following this method, when setting the KPI, you will have to take into account three key aspects What is going to be measured Identify this objective with the long term strategic objective. And the identification of how it will relate to short term goals. The most used online and offline sales KPIs Once everything related to how a KPI should be formulated correctly is clear, we are going to make a list of some of the most important ones so that you can take them as a reference when you start to establish your own. Before starting to talk about the types of sales KPIs.
It must be clear that the choice of one or the other will depend, to a large extent, on the type of business you have, as well as the sector of activity and the objectives that you have. pursue the company. However, there are some key indicators that can be common to all types Europe Cell Phone Number List of business, which are the first that we are going to name. Generic sales KPIs There are a series of KPIs that, regardless of the business you have, you can use Sales levels . Perhaps it is the most classic, but in which more mistakes are made. Sales growth levels are established much higher than what can be expected in reality.
So look at the prospecting of the last few years. Increase in customer base. Growth and obtaining more clients is the second most used KPI. To define it, you should be clear about your target audience, so the KPI will collect truly relevant data. Increased customer satisfaction. This KPI is not used as much, although it should not be. to know if your treatment, your sales force and your customer service is satisfactory. It is possible that you sell a lot, but the degree of retention and loyalty is very low due to low customer satisfaction. Increase in income.