Simply ask email subscribers for their preferences One way to segment or group your contacts is by using email lists and asking your subscribers to simply choose the things that they’re interested in. Fashion retailer No Rest for Bridget created lists for their communications and subscribers have the opportunity to choose what lists they’re interested in — emails that contain in-store sales and promotions, information about new products, online sales, or all news and sales.
Their subscribers receive information that’s relevant to them and won’t find unnecessary emails in their inboxes. how to segment an email list example 2. Ask subscribers for their Dominican Republic Phone Number location You can learn a lot about what your subscribers are interested in based on their location. Robert Paul Properties — a real estate firm in Massachusetts — asks subscribers about the locations they’re interested in right in their email sign-up form.
They can easily target emails about new listings in certain towns and areas of the state to the subscribers who have expressed interest in those locations. how to segment an email list example 3. Pay attention to purchasing behavior Audience behavior is another great way to segment. Find out what your audience is interested in by using your email reports to see what they’re opening and clicking on. You can save those people to an existing list or create a new one. You can also create lists for customers who purchased a particular product or service and send them emails about those items.