Events like file downloads and video engagements can now be tracked more efficiently, along with other types of website activities such as page views and in-site search terms. It provides a more complete picture of your website activity and how users interact with it. HOW MANY METRICS SHOULD I TRACK? HERE ARE 7 Which specific metrics you track for your website is up to you, but there are a few that are common across industries. Some are primary metrics; others are secondary metrics that are much more specific. Dial in your website goals to find the right combination for you. Here are the 7 you'll likely want to start tracking immediately, though, since they provide the most comprehensive reporting available.
USER Arguably the best part of GA4 is its ability to individualize the visitor experience. Instead of getting an anonymous spike on your traffic report, the "user" tag Colombia Mobile Number creates a Google Analytics report for each person by labeling them with a unique ID number. This is much handier than you may initially realize. For instance, you can see what devices your user visits your site with, where they're visiting from, and what types of activities they did on your site. The user-based model that GA4 uses makes for a more privacy-friendly data collection system while also filling in gaps in the reporting that limit a complete understanding of who your audience is. EVENT COUNT Not only is GA4 more interested in who your users are.
But they also want to find out which events on your website are generating the most interest. Since Google's primary goal is connecting users with the information they want, understanding which actions on your page create the most buzz is a great metric to track. If you have a promotional campaign, event counts are also useful. You can determine which stages of the promotional campaign people are stopping at while also gaining a unique backend understanding of your paid ad campaigns. For instance, you can take pages that people are stopping at the most and create additional supporting content to increase your sites engagement and overall performance even more.