An example of a 3/10 QS may have below average click through rate, below average ad relevance, and average landing page experience. Example of a low Quality Score. An example of a 7/10 QS may also have below average click through rate, but above average ad relevance, and landing page experience. Example of a high Quality Score. The Difference Between Quality Score and Ad Rank When taking into account the quality of your ads for optimization opportunities, Google looks at the same metrics for QS to determine Ad Rank. However, Ad Rank does not factor in QS to determine an ad’s position in the ads auction.
As mentioned earlier, factors such as ad relevance, expected click-through rate, and landing page experience all play a role in determining ad position. These factors are also paired up with bid amount and Ad Rank thresholds, the competitiveness of the auction, and the Costa Rica Phone Number context of the user’s search. Google defines QS compared to Ad Rank as, “Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.” Instead, QS is referred to as a diagnostic tool to determine and improve low-quality ads. Why Is Quality Score Important, and What Does It Influence?
Quality Score is a reflection of the health of your campaigns and influences overall account performance. PPC managers looking to rank in the top positions in the search results while not paying a premium should focus on achieving a higher QS. QS directly influences: Actual cost per click (CPC): Higher QS allows you to bid for top positions, so achieving a high QS can help stretch your PPC budget. Ad position and top of page bid estimate: High QS can lead to higher ad positions which will help clickthrough rates.