Digital is inherent to marketing. The separation of marketing and digital marketing has no place today, are you out? Digital is inherent to marketing . The separation of marketing and digital marketing does not take place today. The agencies and brands that consider that there should be a separate team in this regard are decades behind. That simple detail has already started a bad path for strategies, but in addition, there is a simple but important fact that if a brand does not know, it must forget that its strategy works . Let's start by knowing that at the end of last year mexico had 71 percent internet penetration, with 82.7 million mexicans (over 6 years of age) entering the web, according to figures from digital statistics and the internet association mx.
Of them 51 percent are women and 49 percent are men. The group between 25 and 34 years of age is the one with the largest number of users. 82 percent use the internet to access their social networks . The palau guell hyperorgan in other words, the internet is such a part of the daily life of consumers Professional Person Email List in the mexican nation that it would be absurd to think of a strategy that does not reach it through this medium, unless the target requires it. Is there a possibility that my strategy does not require the use of internet media? Yes, absolutely, the key is to know the consumer to whom the brand wants to direct its advertising efforts.
Do you know your consumer Consumer, c2c, marketer photo: bigstock in addition, there is the key point that if your brand does not know, forget that your strategy is going to work! This is the goal of the digital strategy. What do you want to achieve with the actions you propose in your strategy? It seems obvious, but it is not, a large part of the strategies do not know the true objective of their campaign, precise numbers of leads, clicks, downloads, sales... Clear figures of what they are looking for, do you want 1,000 thousand new clients, 9 closed sales? ? Once you get them, is that a good number? These details are the ones that the bad strategist has omitted since the fury of social networks. A brand always wants to join the trends, if their competition "Is on the influencer train" then they begin to question their agency why they are not, for example.