Data presented by Statista estimates that the gamification market will have a value, worldwide, of 11.9 billion dollars by 2021, a significant jump considering that in 2016 it was 4.9 billion. The foregoing reveals that this activity is consolidating among firms for multiple tasks that they seek to fulfill, such as, for example, to boost loyalty. In fact, data from the Pew Research Center reveals that 53 percent of those interested in the technology believe that gamification will have already been widely used by 2020. Due to the relevance that it may have in the not so distant future, we share some keys, highlighted by.
VentureBeat, for those brands that are interested in integrating the SMS Marketing Service concept for their marketing efforts: tell the right story Marketing efforts through gamification must be generated using stories that resonate with the specific audience you want to reach. In that sense, gamification strategies must enhance or support the stories of the brand or products that need to be told. Be fun and attractive When it comes to designing games, not only for brands, the concepts of fun and engagement are more than essential to develop something that brings good results. This implies that brands should not deny themselves the opportunity to explore ideas, such as the development of fantastic worlds or stories to create immersive experiences that are attractive and engage consumers.
Find a hook Another important point for the success of gamification efforts is to find ways to motivate consumers to re-engage with the game that the brand has created. To do this, actions such as offering rewards or working with point boards or rankings are among the best practices to keep consumers hooked. Don't just create a campaign Finally, and complementing the previous point, it is important that gamification efforts are not simply managed as other types of marketing campaigns for the brand, it is ideal that these be incremental and iterative to keep consumers there and then make them go through the process. sales or marketing funnel.