Person with their own character, emotional baggage and, of course, personal story. Remember that your main character shouldn't be perfect, otherwise he or she won't be realistic. 6 steps to building a story Here are 6 steps to guide you in the visual storytelling of your communication and thus allow you to acquire a stronger brand identity . 1. Choose your goal for your storytelling Decide why you need to communicate your message , what types of calls to action it can include, who your target audience is , what metrics you can use to gauge results. The visual storytelling works well but requires a bit of effort.
Determine if the benefits outweigh the cost. 2. Find the right tools Visual storytelling can be implemented at different levels of communication , whether it's a single product commercial campaign, a seasonal campaign, a social media strategy or brand storytelling. in general. What is your case Country Email List After answering this question, list the platforms and tools you can use based on your budget. These can be stock photos with custom captions, animations, videos, gifs, face filters, online games, and more. 3. Emotions first Branding is not about selling goods, it's about selling emotions and delighting customers . The narrative, the narration, follows this principle.
Think about the action you need from users and find emotions you need to provoke in their hearts to increase the likelihood of that action. Do you need users to be scared? Or that they and they feel happy? Or relaxed? 4. Create a hero for your storytelling The main character of your brand's storytelling should be as human as possible , realistic and relevant. By relevant, we mean a persona that users could relate to. Visual Storytelling: Create a Hero Source Think about possible conflicts and establish the narrative structure If you don't have a conflict you don't have.